This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
Zynga’s Empires & Allies social game has grown to more than 30 million users in just 17 days. …
… For Zynga, this kind of spectacular growth is becoming the norm. Empires & Allies is one of the fastest-growing games in history. But before that, Zynga’s CityVille, which still has 90 million users on Facebook, saw similar spectacular growth. And before that, Zynga’s FarmVille, which has 42 million users, was the darling game. Empires & Allies is described as CityVille meets Risk. Just seven days, ago, Zynga had 249 million monthly active users on Facebook. Now it has 267 million. That shows you how fast Zynga can grow when it has a hit game.
Zynga has created the first daytime television audience destruction machine.
None allege that Zynga knowingly broke laws. Although the company has been sued for copyright infringement, stealing concepts for games is not in itself illegal. Specific game mechanics and design elements must be copied extensively before intellectual-property protections kick in. Former employees nevertheless describe a corporate ethos based in a predatory attitude toward rival companies and gamers. Unlike innovative and socially useful business enterprises such as Twitter or Google, Zynga sought to cash in quickly by repackaging, and then furiously peddling, the ideas of others. As the former senior employee who listened to Pincus rant against innovation recalls, workers at Zynga were fond of joking (albeit half-seriously) that their firm’s unofficial motto was an inversion of Google’s famous “Don’t Be Evil.” “Zynga’s motto is ‘Do Evil,’” he says. “I would venture to say it is one of the most evil places I’ve run into, from a culture perspective and in its business approach. I’ve tried my best to make sure that friends don’t let friends work at Zynga.”
(Launched June 9th) FrontierVille, has skyrocketed past the 20 million-user mark in just over a month. In fact, the game jumped from 5 million users to 20 million users in just 24 days. … Since the game began, 6.3 million people have built cabins, 2.3 million people have gotten married, 1.1 million users have kids and 252 million snakes have been “clobbered” in FrontierVille.