This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
Take FreddieW, the geek-friendly YouTube channel that bills itself as “just some cool dudes making sweet vids with rad FX!” While the bro-y tagline might not scream mainstream, FreddieW’s numbers do. With 4.6 million subscribers and almost 800 million views across YouTube, FreddieW recently inked a sponsorship with Dodge, which will have a featured role in the second season of the company’s popular Video Game High School series. And if blue-chip car sponsors weren’t enough, the YouTube sensation just raised $808,341 off of 10,613 backers on Kickstarter
Mobile has increased from 6% to 25% in last 18 months across the whole of YouTube
For nearly five years of its seven-year history, YouTube has run a programme that gives non-profit organisations special benefits, such as a donate button on their pages and processing payments at no cost. From 13 non-profits at launch, the programme has grown to include some 17,000 organisations.
That precocious Charlie is more than a finger-biter — he’s a moneymaker. The family that created the most viewed amateur YouTube video ever — featuring a biting baby and his talkative older brother — has made a half-million dollars from ads surrounding that video.
YouTube now sees 4 billion video views per day. That’s a 25% increase over the past eight months, the company told Reuters in a report released this morning. There’s now approximately 60 hours of video uploaded to the site every minute, compared with roughly 48 hours uploaded in May.
Today, 60 percent of all YouTube videos go live in under one minute — a year ago, no videos were being processed that quickly
We’re launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your channel. Fans will be able to buy artists’ merchandise, digital downloads, concert tickets and even unique experiences like meetups. These features are made possible through affiliates like Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads. We’ll be rolling out the Merch Store to music partners globally over the coming weeks