This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
In 2004, the only social networking site to make the list was Friends Reunited. Now, social media companies make up a fifth of the top 50 sites. The most popular is Facebook, which did not exist in January 2004. It is now the third largest web brand by UK visitors. It first made the survey in 2008, when it debuted at 12th, but now has more than 26 million unique hits every month from the UK
A medium has a niche. A sitcom works better on TV than in a newspaper, but a 10,000 word investigative piece about a civic issue works better in a newspaper.
When it arrived the web seemed to fill all of those niches at once. The web was surprisingly good at emulating a TV, a newspaper, a book, or a radio. Which meant that people expected it to answer the questions of each medium… But the web is not just some kind of magic all-absorbing meta-medium. It’s its own thing. And like other media it has a question that it answers better than any other. That question is: Why wasn’t I consulted?
(article goes on to put UGC, Q&A sites, reviews, etc into context)
The web is not, despite the desires of so many, a publishing medium. The web is a customer service medium. “Intense moderation” in a customer service medium is what “editing” was for publishing.
Formspring allows users to have their friends “ask them anything”: sign up for a profile, and anyone can submit a question that you can choose to answer at your discretion. (In Jan) it had around one million users. Now (June 2010) it has over 12 million accounts and users have asked each other 700 million questions. According to Quantcast, it’s the 61st most visited site in the United States. … As it has taken off, Formspring has started to draw the attention of some major brands — last month, Fiat used it to help launch the Uno in Brazil, and Marvel Executive Editor Tom Brevoort regularly takes to the site to answer fan questions (he’s responded to over 3,000 of them). Red Bull has just launched a new page. As with Facebook Pages, Formspring gives brands a relatively easy way to engage directly with their fans — this could well be the start of a new trend.
65% of the worlds top 100 companies has a twitter account… vs Facebook (54%), YouTube (50%) and blogs (33%)
ONLINE archaeology can yield surprising results. When John Kelly of Morningside Analytics, a market-research firm, recently pored over data from websites in Indonesia he discovered a “vast field of dead blogs”. Numbering several thousand, they had not been updated since May 2009. Like hastily abandoned cities, they mark the arrival of the Indonesian version of Facebook
Europe already accounts for 50% of all “Like” clicks, indicating the plugins are highly popular in Europe compared to other markets. More than 100m “Likes” have been generated on third-party sites since the feature was introduced.
On a normal day, AT&T has 10,000 mentions on social networks, but during stressful moments they rise precipitously. The marketer is out to calm those twit storms by staffing up its social-media customer-care corps…. The team began with five people dedicated to responding to customer dissatisfaction on Twitter and YouTube and has since moved on to Facebook and grown to 19 people. To date, 47% of people reached on social media respond to the social team, which results in 32,000 service tickets per month.
The great mistake so many newspapers and media outlets made was to turn on the comments software and then walk out of the room. They seemed to believe that the discussions would magically take care of themselves. If you opened a public cafe or a bar in the downtown of a city, failed to staff it, and left it untended for months on end, would you be surprised if it ended up as a rat-infested hellhole?
During the Oscars last week, there were as many as 70,000 posts an hour on Twitter, according to Trendr