Interesting Snippets

Sixteen months ago we received the same number of monthly referrals from search as social. Now 40% of traffic comes from social media,” Scott Havens, senior vice president of finance and digital operations at The Atlantic Media Company, said… “Truly [our writers] are not really thinking about SEO anymore. Now it’s about how we can spin a story so that it goes viral.

Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way.
This has been driven by the rise of ‘easy participation’: activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion.

It’s as if we’re all trapped at a permanent reunion with everyone we ever bumped into at a street fair or waved to mistakenly in the cafeteria.

“The entire world has become this Dickensian series in which you are not visited by three ghosts but by eight million ghosts,”

more than 85 percent of the Fortune 500 now have Yammer networks. This includes 4 of the largest U.S. companies, 3 of the top 10 global companies in the fields of construction, oil and gas, pharmaceutical and beverage, and 2 of the top 5 Internet retailers worldwide

Pinterest is now driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn — combined. That’s according to Shareaholic’s January 2012 referral traffic report, which is based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month.

In January Pinterest was responsible for 3.6 percent of referrals tracked by Shareaholic, up from 2.5 percent during the previous month. That means the site is quickly gaining ground on Twitter, which drove 3.61 percent of referral traffic