content that Hearst puts onto Pinterest can resurface months later when people continue to discover it. In contrast, posts on Facebook and Twitter tweets produce “a lot of initial interaction” before fading… in December, Hearst got more online traffic through Pinterest than Facebook and Twitter combined. Overall, 3% to 5% of traffic to Hearst’s various brands was through Pinterest that month, with about 1.5% from Facebook and 1.5% from Twitter
daydream” boards can reflect a deeper meaning when brought into a therapy session. One Maryland relationship counselor, Crystal Rice, analyzes her clients’ Pinterest boards on a week-to-week basis, with her clients, to get an understanding of their emotional state
a crime reporter at The Mercury in Pottstown started a “Wanted by Police” gallery (on Pinterest) The results have been astounding.
“We’ve actually seen a 57 percent increase in our warrant services, and we actually got more people based on our tips and our calls,” Richard Drumheller, Captain at the Pottstown Police Department, told NPR.
For the first time in the history of homebuilding, a development company has decided to crowdsource the construction process. As France explains, every house on the Ladera lot will draw a certain semblance of inspiration from designs the company found on Pinterest.
Google Graveyard, Meet Microsoft’s Morgue | Techland | TIME.com
Google’s bad news inspired Frank Shaw, Microsoft’s head PR honcho, to engage in some creative schadenfreude: He compiled a Pinterest board called Google Graveyard… Just to make sure I saw the board, a representative from Microsoft’s PR agency dropped me an e-mail with a link to it…
On first blush, I found Microsoft’s move odd. Publicly reveling in your competitors’ foul-ups seems undignified. … But you know what? Maybe I’m just jealous that I didn’t think of the idea first: It’s pretty darn clever. And Shaw’s Google Graveyard isn’t necessarily a devastating commentary on Google mishaps. Scanning through its contents, you might also come away with a favorable impression of Google as a company that’s willing to try a lot of things and realistic enough to know when they aren’t working. A company which, in fact, has a lot in common with Microsoft…. So in shameless imitation of the Google Graveyard, I’ve created a Microsoft Morgue over at Pinterest. It contains some–though hardly all–of the company’s offerings which have gone to the Big Microsoft Store in the Sky in recent years. Every one of them helped make Microsoft…well, Microsoft. Just as Google’s failures have helped strengthen its character.
Recently, the venerable news organization started experimenting with how to use Pinterest and created a Quotes board. Its description partially reads: “Editors are pinning memorable quotes appearing in The Wall Street Journal.” Each pin is an image of a quote from a recent WSJ story shown floating over a column of blurred out text, much like pull-quotes do in an actual story. A short description accompanies each pin, allowing the quote to stand alone. By clicking on an individual quote, readers/pinners are taken to the original story it was published in.
Better Homes & Gardens has 25,000 followers on Pinterest, compared to 21,000 on Twitter
Pinterest now drives more referral traffic than Twitter. …
The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month
