1. Transformed in-store experience. … ranging from using the iPad as a display unit to more strategic uses, such as allowing customers to do competitive price comparing and self-checkout.
2. Mobile payments…. Visa and MasterCard have their own applications, and Paypal has made mobile payments a core part of its strategy… Retailers such as Target and Starbucks support mobile gift card payments, allowing consumers to scan gift cards at point of purchase.
3. Mobile couponing. … Shoppers already understand the concept of couponing, and retailers such as Best Buy and Target use couponing in their mobile shopping experiences. What makes mobile couponing so intriguing is the rise of location based-driven offers. Retailers are partnering with services such as shopkick, which has seen early success with The Sports Authority, and Checkpoints.
4. Facebook + Mobile. Mobile is the logical place for social shopping to occur since shoppers who are in-store like to leverage their social network for making purchases and sharing experiences.
5. Mobile Web applications. … Mobile Web applications, or hybrid applications, will become more widespread. Innovative retailers will start to embrace mobile web applications in 2011, simplifying their mobile strategy while laying the foundation for a richer mobile experience of the future.
Via MobileCommerce Daily - see http://www.mobilecommercedaily.com/five-mobile-commerce-predictions-for-2011/ for details