This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
Channel 4 pioneered second-screen watching for factual programming with its Embarrassing Bodies medical show back in 2008. The live show encouraged viewers to participate online. More than 35,000 people logged on to take a test for autism within 20 seconds of it first being announced. On average 100,000 people took part in each show online compared with 3 million watching the TV show traditionally.
Shazam is better-known as an app for identifying music, but it recently brought its technology to TV, where the experience is less about identifying a song and more about creating an easy way for TV shows and advertisers to spur viewers to action. … announced in January that it signed deals to include Shazam capabilities with nearly one-third of Super Bowl ads.
A new type of Internet-connected television, due out before the end of the year, has built-in software and hardware that send data about what is on-screen to an Internet server that can identify the content. Web pages being viewed using the same Internet connection as the TV set can then tap into that information. The system can identify any content onscreen, whatever the source, whether live TV, DVDs or movie files playing from a computer.
For the sake of this discussion, we’ll assume that the TV is a digital TV or set top box, and the radio is a digital radio. The programme is received as usual via broadcast or on-demand). Simultaneously, additional content is delivered or triggered as companion to the programme. This companion content is interacted with on the personal devices, via a web app (browser) or native app synchronised with the programme as needed.
In BBC R&D mobile (connected home) team, we use the term Orchestrated Media (OM) to refer to this experience of interaction, synchronisation, and collaboration of programme and companion content across devices.
Britain’s Got Talent deal is interesting: Live Talkback is running a ‘Buzz Off’ feature for the reality show, which lets viewers wield their own virtual buzzer to express their disapproval of contestants while the show is airing – and push this out to Twitter and Facebook
35,000 #TrumpRoast Tweets during the 90-minute roast. That’s an average of 6.5 Tweets per second throughout the show (on Comedy Central, during which they had the hashtag shown like a logo permanently during the show)