This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
U.S. insurance company State Farm has developed a creative campaign that allows users to blow up their home. After users enter their address on the website, they get to see a giant robot roam the neighborhood before arriving at the house number and finally blowing it up.
Farmers register with one of 30 solar-powered weather stations, each covering a 15–20 kilometre radius, and purchase insurance when buying seeds and fertilisers. Kilimo Salama uses data from these stations to calculate the severity of droughts — or excessive rainfall. Eligible farmers then receive payouts via their mobile phones.
In March, it paid out US$3,135 each to more than 1,200 farmers for losses after lack of rain, and more than 1,400 farmers received US$9,230 each in September because of prolonged droughts that caused crop failure.