This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
In the 1970s, libraries nationwide saw a spike in interest after the “Happy Days” character Fonzie got a library card. Last year, a character in the top-rated telenovela on NBC Universal’s Telemundo, “Mas Sabe el Diablo” (“The Devil Knows Best”), had a job recruiting Latinos in New York City to participate in the 2010 Census.
In just one week on NBC, the detectives on “Law and Order” investigated a cash-for-clunkers scam, a nurse on “Mercy” organized a group bike ride, Al Gore made a guest appearance on “30 Rock,” and “The Office” turned Dwight Schrute into a cape-wearing superhero obsessed with recycling. Coincidence? Hardly. NBC Universal planted these eco-friendly elements into scripted television shows to influence viewers and help sell ads. The tactic—General Electric Co.’s NBC Universal calls it “behavior placement”—is designed to sway viewers to adopt actions they see modeled in their favorite shows.
After 10 months, a grand total of 102 million views, 130,000 comments and 500,000 Facebook fans, Evian is finally putting its babies to work on TV
The world’s largest entertainment launch, “Call of Duty: Modern Warfare,” began with a whisper on Twitter, said Activision Chief Creative Officer Brad Jakeman
Ford’s Fiesta Movement YouTube campaign broke new ground in the U.S., but the idea came from China, where the company used myriad video sites to launch the Fiesta. Thanks to Fiesta Movement, Ford has 10,000 pre-orders of the vehicle, and spent less than 10% of what it would traditionally drop on a launch.
Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion, according to a report from private-equity firm Veronis Suhler Stevenson (NB: OLD - from Aug 2009 but just stumbled across)
When evaluating video and display side by side, consumers exposed to video advertising were 28 percent more likely to visit the brand site and nearly twice as likely to conduct a trademark search
These deeper links bypass the advertiser’s home page but are giving them a huge increase in click-throughs; Google estimates a 30% to 40% increase over standard search ads. That click-through success has caused trouble for some marketers: Consumers searching for a brand using Google will click on the sponsored ad and not on the organic result. And all those clicks on the Sitelinks ad are also driving marketers’ search ad bills up 30% to 40%.
(In the US) National chains that advertise regionally, particularly the quick service restaurants, buy billions of dollars of local advertising, of which only 1% to 2% goes online
According to ThinkEquity, administrative processes eat up 28 percent of the costs in Web advertising versus 2 percent in TV
The Top 100 global advertisers spent 62% of their measured-media budgets outside the U.S. last year, according to Ad Age’s Global Marketers study, which covers more than 90 countries, territories and regions from Algeria to Zambia. Eleven of the 44 U.S.-based companies among the Global 100 rely so heavily on international sales that they do more than half their ad spending abroad. … Procter & Gamble Co., the world’s biggest advertiser since overtaking Unilever in 2002, devotes 65% of its $9.73 billion measured-media spending to international markets, slightly ahead of the 61% of P&G revenue that comes from outside the U.S. P&G is the biggest advertiser in all regions except Latin America and Africa, where Unilever reigns.
Chitika ran some analysis on browsers and operating systems, and it found that users of Microsoft’s Internet Explorer are about 40 percent more likely to click on an ad than Firefox users, about 50 percent more likely than Apple Safari users, and 80 percent more likely than Google Chrome users. The numbers are based on Chitika data from 134 million across 80,000 sites
