we put the smell of fresh coffee in gas stations at the pumps. And when you drive in in morning and smell it, if you’re a coffee addict you can’t resist. We tripled the sales of coffee that way. Using scents lifts sales at a minimum of 10 percent and in some cases like the coffee, 300 percent
Via OFCOM’s International Communications Market report, published mid Dec. (I’m catching up on reading, finally!)
http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr11/icmr/ICMR2011.pdf
The Birmingham Archives and Heritage Service in the UK has set up a great Twitter feed that republishes old advertisements from their collections. @AdsofYore tweets copy that was used to advertise genuine products and services in local newspapers years ago.
Catvertising (by johnst172) - so this appears to be a Kittywood ripoff, but it’s still funny, just a shame they didn’t give credit.
the amount of money generated by online advertising is far from compensating for falls in print ad sales. Of UK national titles, only the Daily Mail’s parent releases its digital advertising revenues, which were £12m in the past financial year. Last week, the Guardian Media Group said its total digital revenues for last year were £47m.
In 2011, Douglas McCabe of Enders Analysis estimates, UK national newspapers will take about £1.3bn in display advertising and £220m in classified.
Mr McCabe believes the grand total for this year of all UK digital newspaper revenues, for display, classified and other businesses such as online dating sites, national papers will bring in less than £190m.
IntoNow has roughly 600,000 users and typically sees 25,000 to 35,000 tags per day
Rediscovering Pompeii: exhibition by ... - Google Books
There’s a photo on this page that has to be one of the world’s oldest display ads. It’s from Pompeii, text of it reads (in part) “I ask you to elect Holconius Priscus as duovir…”
(thx to Robin for the lead which sent me hunting. ;-)
Advertising’s first creative revolution happened soon after television went mainstream. Digital has reached a similar saturation point.
The death of mass marketing means the end of lazy marketing. At agencies, the new norm is doing exponentially complex work. Think of the 200 Old Spice YouTube videos whipped up by Wieden+Kennedy in 48 hours
The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect
Creative teams… now need to behave more like improv actors — “story building” instead of storytelling — so they can respond in real time to an unpredictable audience. Marketing actually needs to be useful — “use-vertising” instead of advertising — which means that you must think more like a product developer than an entertainer. While campaigns once promised glossy anthemic concepts, perfected before being shipped off to the waiting client, digital is incremental, experimental, continually optimized — “perpetual beta” — and never, ever finished.
YouTube - Volkswagen Talking Newspaper Ad
Egad… I do not like this on so many levels (environmental, annoyance factor, gimmickry…)
China’s Q1 online advertising spend in 2010 showed strong growth, with an increase of 85.4% to 6.36 billion yuan (USD 931 million) compared to Q1 spend in 2009
Imagine signing in to your online-banking account and finding promotions linked to your transactions. Underneath a transaction for a restaurant, there’s an offer from that eatery for $10 cash back when you spend a minimum of $20. And underneath a purchase at an apparel chain, a rival offers 15% cash back for shopping at its store or website. … So far, major marketers such as McDonald’s, Macy’s and Staples have signed on with Cardlytics, while half a dozen financial institutions have implemented the service and are touting it as a rewards program for their customers
study of more than 800,000 Facebook users and ads from 14 brands in a variety of categories shows a marked increase in ad recall, awareness and purchase intent when home-page ads on the social network mention friends of users who’ve become fans of the brand in the ad…
Facebook-home-page ads on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didn’t.
But the increase in recall jumped to 16% when ads included mentions of friends who were brand fans, and 30% when the ads coincided with a similar mention in users’ news feeds.
