This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
Burberry, a British fashion house founded in 1856 that allocates 60 percent of its marketing budget to digital initiatives, has generated a boost in sales through such efforts. It broadcasts live 3D video streams of fashion shows in its stores and on the iPad. Shoppers can order clothes before they are available on store shelves. When Burberry recently launched a new fragrance, Body, it received 225,000 requests for samples through Facebook.
Internet advertising accounts for close to 20% of all ad spend in Europe, according to the report, which includes countries such as Russia, Switzerland and Slovakia for the first time. Five markets – the UK, France, Germany, Spain and Italy – account for 70% of online ad spend across Europe.
