1. 53 percent of (US) mobile commerce users have stopped an in-store purchase as a result of using their mobile phone… Of those… 38 percent have done because they found a better price in another store, 30 percent because they found a better price online, 21 percent because they found a better item online, 13 percent because the product was not available, 11 percent because they saw a negative review, 11 percent because they bought a similar item instead and 11 percent because they could not find information on the product they were planning to purchase.
  2. …a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations. According to the survey, conducted in October by the Codex Group… 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Thirty-nine percent of people who bought books from Amazon in the same period said they had looked at the book in a bookstore before buying it from Amazon
  3. of the 33% of cell owners who used their phone recently in a store to look up either product reviews or prices online, roughly half (representing 17% of all cell owners) used their phones to engage in both of these activities.
  4. 5.8% of EU5 mobile owners accessed an online retail site via their mobile in past 3 months (as of July 2011 acc to Comscore) By country:  

    9.2% UK | 6.5% Germany 

    3.4% France | 5.7% Italy | 3.4% Spain

  5. 10:46

    Notes: 1

    Tags: ropo

    Nine in 10 (US) shoppers know what they’re buying before they arrive at a store, and more than eight in 10 (83 percent) have a set of brands in mind that they will consider.
  6. image: Download

    Via http://www.scribd.com/doc/69309864/KPCB-Internet-Trends-2011

    Via http://www.scribd.com/doc/69309864/KPCB-Internet-Trends-2011

  7. According to Forrester, United States mobile commerce revenue is expected to grow to $10 billion by 2012.

    “You need to be thinking about mobile technology as a tool,” Mr. Griffin said.

    According to the (Paypal) executive, 60 percent of mobile shoppers are using their device in-store.

    Additionally, PayPal claims that it will exceed $3 billion in mobile payment volume in 2011 globally.

    “Nearly 10 percent of our 100 million active users are using PayPal via mobile

  8. Westfield Malls has taken the wraps off of an in-mall shopping app for iPhone, Android and BlackBerry devices that is both simple and useful — two adjectives that rarely apply to apps in the fashion and shopping category.

    The app leverages Google’s commerce search technology, enabling users to browse the inventories of multiple retailers at each of Westfield Malls’ 55 U.S. locations.

    Looking for a black cocktail dress and aren’t sure where to start? Open up the app, type in your query, and the app will pull up the pictures of items matching your search, complete with prices and location information

  9. (In February 2010) ShopSavvy reported more than 42 million scans
  10. More than 1 million ShopSavvy users scanned more than 18 million products on Black Friday weekend alone, Nov. 27-29, 2009