Wi-Fi Posters are exactly what they sound like: posters that are turned into wireless hotspots. The campaign installed Wi-Fi devices on existing movie billboards, enabling users within range of the hotspot to access the network and interact with the movie. The movie Wi-Fi networks popped-up on smartphones like a regular wireless network, and the signal was named after the movie the poster was promoting. When users joined the network, they were taken to the movie’s official webpage and log-in where they could learn about the movie, see promotional events, watch full HD trailers, and buy tickets to see the film.
the Pew Center now says that an average of 16 dollars in print revenue is lost for every dollar of digital revenue gained.
Text digitization in the cultural heritage sector started in earnest in 1971, when the first Project Gutenberg text — the United States Declaration of Independence — was keyed into a file on a mainframe at the University of Illinois. The Thesaurus Linguae Graecae began in 1972. The Oxford Text Archive was founded in 1976. The ARTFL Project was founded at the University of Chicago in 1982. The Perseus Digital Library started its development in 1985
To commemorate its ninetieth birthday next year, classical music monthly Gramophone has digitised all 1,000 editions of its legacy, comprising 110,000 pages, for its app and web subscribers. More than just a technological feat, the resurrection and archival capabilities of digital copying and storage that have brought back value for music and video owners may also offer new long tail prospects for magazines. The consumer value benefits are intriguing. Gramophone only launched on iPad a year ago – now 1,000 copies are available in perpetuity to subscribers for the same £3.99-a-month (£39.99-a-year) price as the mere dozen-or-so it has published digitally since launch.
Citi 97.3 FM has been adjudged the most innovative African newsroom in the use of digital media ….
The station pioneered Google+ hangouts in its current affairs programs with high profile videoconferences with the NPP vice Presidential Candidate, Dr Mahamudu Bawumia and the PPP Presidential Candidate, Dr Papa Kwesi Nduom among others.The station has a very interactive Facebook page, a highly active YouTube channel and regularly updates its news website www.citifmonline.com with videos and tweets regularly
Brands as publishers: 15 market leaders that get content right
Contents:
1. Tell a story that matters
1.1 Be useful (Mint.com) Pg 06
1.2 Talk about people, not product (Redbull) Pg 10
1.3 Write stories, not sales pitches (iQ by Intel) Pg 14
2. Think of content as commerce
2.1 Break down barriers to entry (Charles Schwab) Pg 18
2.2 Curate a lifestyle to covet (Mr Porter) Pg 22
2.3 Get people to like, love, want, buy (Elle magazine) Pg 26
3. Meet audiences where they are
3.1 Make sharing simple (Walmart) Pg 30
3.2 Get your content out into the world: syndicate
(OPEN Forum by American Express) Pg 34
3.3 Go mobile (Major League Baseball Advance Media) Pg 38
4. Build an affordable, sustainable content strategy
The BBC reported that of the 106m requests for online Olympic video content received during the Games, 12m were from smartphones rather than desktop computers or tablets. At weekends, as viewers left their offices behind, 40% of browsers accessing the Olympics coverage, from schedules and medal tables to video clips, were from a mobile. The number is now almost on a par with desktop computers, where 47% of browsers were located. Smartphone browsing fell back on weekdays as workers returned to their desks, but remained substantial at 30%.
A survey by InMobi, a mobile ad company, of 1,055 people asked how much time they spend interacting with all forms of media. Users responded that they watched TV for 141 minutes a day. But they spent 144 minutes a day—26% of the nine hours they used various media—with their phones.
TED Blog | In praise of cooperation without coordination: Clay Shirky at TEDGlobal 2012
“Look for where changes are happening; look on the margins,” he advises. “There are millions of projects on Github. Look around the edges and see people experimenting with the political ramifications of the system.” Someone uploaded the Wikileaks cables with software to read them, he says. Someone else uploaded a tool for detecting naturally occurring haiku in State Department prose. The audience is loving it.
TED Blog | In praise of cooperation without coordination: Clay Shirky at TEDGlobal 2012
When a lot of ideas come into circulation, it changes society,” Shirky says. “When there are more ideas in circulation, there are more ideas for any individual to disagree with. More media always means more argument. That’s what happens when media space expands.” The Internet is following the pattern, certainly providing us with another space for more argument
I had been tracking the “videotext” experiments that big publishers along with broadcasters like Knight-Ridder and Warner were experimenting with: a soon-to-come way of delivering customized information to people in their homes by using telephones as input devices and televisions as output devices. The whole system was centrally controlled, with users punching buttons on their telephone keypads in order to navigate through menus of preprepared information. Billions of dollars were spent on videotext experiments, but none of them included ways for the medium’s users to communicate with—much less create content for—each other
For all the cacophony, what I found on my screen was not incoherence or mob rule. Rather, it read like the world thinking to itself, filtered through the gazes of those whose outlooks I have come to trust and respect
The second of July 1921 was also a historic day in the brief history of broadcasting. For this was the first time that the live mediated audience for a major event had outnumbered those watching in person. Ninety thousand had packed the Jersey City arena. But, by the magazine’s estimation, ‘a multitude – not less than 300,000 persons – tense and eager’ had followed the fight from afar.
