1. we’re seeing is a burst of activity at the start of each program. The way we interpret that is, checking in to GetGlue has become part of the ritual of settling in to watch TV.”

    As the network of users has grown, the amount of activity spilling over onto the big social services, Facebook and Twitter, has grown. “Users used to share about a quarter of their GetGlue check ins with these other sites, and that has grown in recent months to around 40 percent.”

    GetGlue is now seeing an average of one check in per second and as much as ten per second during prime time.