Interesting Snippets

To commemorate its ninetieth birthday next year, classical music monthly Gramophone has digitised all 1,000 editions of its legacy, comprising 110,000 pages, for its app and web subscribers. More than just a technological feat, the resurrection and archival capabilities of digital copying and storage that have brought back value for music and video owners may also offer new long tail prospects for magazines. The consumer value benefits are intriguing. Gramophone only launched on iPad a year ago – now 1,000 copies are available in perpetuity to subscribers for the same £3.99-a-month (£39.99-a-year) price as the mere dozen-or-so it has published digitally since launch.