Interesting Snippets

More than 2m people from 100 countries watched online video of Topshop’s Spring/Summer 2012 Unique show in the three hours after the fashion retailer live streamed it Sunday…

Topshop built considerable buzz in the days leading up to the show by promising consumers a “personalized” and shoppable live stream experience. Viewers could click on clothes and accessories to browse color options as they came down the catwalk, and create screenshots and video clips to share instantly on Facebook, Topshop said. They could also order makeup for delivery within 48 hours, and select apparel and accessories for delivery in six to eight weeks… Several looks sold out within an hour… At least one sold out before the show was even over