1. Within the next 5 years, among 250 US retail execs (surveyed in May 2012)
    41% expect to provide personalised product details based on previous behaviour to a shoppers smartphone
    42% expect to send coupons based on a customers location in the store (by this I understand it to be eg: the aisle you’re in, not just fact you’re in a store)
    56% of sales will be completed via mobile POS or self checkout at a terminal or consumer’s handheld.
    — www.sample-central.com/wp-content/uploads/2012/07/MOT_Retail_White_Paper_061912_final_High_v2.pdf  (It’s actually a Motorola whitepaper but I couldn’t find a direct link on their website)