This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
Catalina… is using a shopper’s location in store aisles to refine offers. Last year, Stop & Shop’s Ahold division introduced a mobile app, now run by Catalina, that allows shoppers to scan products. When they do, Catalina identifies them through their frequent shopper number or phone number, and knows where in the store they are. Special e-coupons are created on the spot.
“If someone is in the baby aisle and they just purchased diapers… we might present to them at that point a baby formula or baby food that might be based on the age of their baby and what food the baby might be ready for.”