Interesting Snippets

Using data amassed from loyalty card usage, Kroger is now offering personalized discounts in-store to give shoppers money off their favorite brands in real time. The store has begun to offer the service to its Kroger Rewards scheme customers, providing a price for certain products depending on each member’s individual shopping history… There is no need to print off and scan and the coupons in-store as the prices are automatically added to each users’ Rewards card and applied to the final bill at checkout.