Existing laws require companies to reply to requests for personal data, but only on paper. Some take 40 days to respond. The government thinks that consumers and the economy would benefit if they did so immediately. Price comparison engines that suck in itemised telephone bills could find people better deals. Personal finance sites empowered to ingest financial statements could help spendthrifts reform. In the long term the government hopes entrepreneurs will dream up more inventive data-driven services. Start-ups able to track a user’s purchases might offer to store receipts and warranties in a central location, for a fee. Digital wardrobes might catalogue a shopper’s new clothes, then recommend accessories.
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