grocery retailer Ahold has a mobile shopping app called Scan It! that is available at 270 Stop & Shop locations in the Northeast. The app, which combines personalized offers, mobile self-scan and bag, and express checkout, helped boost the chain’s loyalty and drive an increase in sales“With shoppers ignoring 98 percent of the SKUs in a grocery store, personalization has an even greater importance with mobile,” Mr. Caron said.
“Bombard me with irrelevant offers and I’ll shut off,” he said. “Engage me with smart offers that are tailored to my needs and buying behavior, and I’ll reward you by spending more. And, in grocery, that’s where you win.”