This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
The “Know Me” programme will use Google images to find pictures of passengers so that staff can approach them as they arrive at the terminal or plane. BA staff will also search individual data held by the airline, including if a regular traveller has experienced problems on previous flights, such as delays, so that crew are primed to apologise. Jo Boswell, head of customer analysis at BA, said: “We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant…”The airline is aiming to send 4,500 personal recognition messages a day by the end of the year.
