Interesting Snippets

Perceptive Media adapts the story to the audience without them having to explicitly interact with it, it uses information about the audience to adapt the story within a scope defined by the storyteller. … 

To date most of the work in this area have been unsubtle. For example Take this Lollipop, the Facebook app which was big news late last year, would use your personal social data to fill in the blanks within a strict storyline. Its use of the technology was in your face and unsubtle. 

(The BBC’s first prototype is an audioplay called “Breaking out” and) is much more subtle …   Most people may not even notice and assume it was selected by the storyteller in advance. But the effect of having your town’s landmarks weaved into the narrative in a intelligent natrual way, we think could add to the overall engagement level in a way which storytellers have been trying to do for decades with interactive media.