1. 81% of high-growth companies — those with more than 10% growth in 2011 — already using social-media tools said the tools have had a “significant” impact on growth and expansion. The data were based on a survey of 2,700 people in seven European countries.

    “The better the performance of a company, the more likely they are to be using social-media tools,” said Allan Hyde, senior account director at Millward Brown.

    Interestingly, it was senior executives, not young juniors, who were most likely to be using the tools. Nearly three-quarters of those using social-media tools at least once a week for business (as opposed to personal) purposes were from senior roles, compared with 49% of those in more junior roles

     
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