1. Today, most owners of mobile devices read news and features on publishers’ websites, which have often been coded to detect and adapt themselves to smaller screens; or, if they do use apps, the apps are glorified RSS readers such as Amazon Kindle, Google Reader, Flipboard, and the apps of newspapers like the Guardian, which grab editorial from the publishers’ sites. A recent Nielsen study reported that while 33 percent of tablet and smart-phone users had downloaded news apps in the previous 30 days, just 19 percent of users had paid for any of them. The paid, expensively developed publishers’ app, with its extravagantly produced digital replica, is dead… We sold 353 subscriptions through the iPad… We wasted $124,000 on outsourced software development.
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