This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
Google is playing for the long term, but it feels it has no choice but to make these moves now. It’s in a “rip off the band aid” phase… Google had identified a central and existential threat to its future, and that threat is….us. Or rather, the fact that Google doesn’t have a direct relationship with us, in the way Apple or Facebook does….
… let’s think about our relationship with Google, circa mid 2011, before Google+ was introduced. For most of us, Google meant search, and the majority of us used search anonymously – we weren’t logged in…. Hundreds of millions of us also used other Google products – Picasa for photos, YouTube for culture fixes, Gmail for communication, Blogger for expression, Maps, Docs, and lord knows what else for productivity. …. As customers, we saw Google as one brand, but the truth is, we used its various services as if each came from a different company.
And that meant Google couldn’t compete with Apple or Facebook when it came to any number of crucial factors. It had no single point of reference for communicating with its customers. It had no way to link its services and provide consistent updates, policy changes, or shared uses …
And this created one Very Big Problem for Larry Page & Co: Google couldn’t be elegant, or design driven, or easy to use. And we consumers have proven that we really, really want those things in our web services.
So Google held its nose, built Google+ as its connective tissue, and plunged into a world of pain. It’s not over yet, but the game is afoot