1. One of the really tough questions to answer in relation to any technology is: When do you make something easy and when do you make it hard? This problem is perhaps most obvious in the realm of game design, since people get bored by games that are too easy and get frustrated by games that are too hard. …
    But this problem occurs in other technological arenas too. Consider typography… A well-designed text, with a highly legible typeface and appropriate spacing, places a considerably lighter cognitive burden on us than a badly designed page. …
    Reading a page done right is like sliding on the ice: we just flow right along. …
    However, as Kahneman also points out, flowing right along isn’t always the best recipe for understanding