Interesting Snippets

While private venture capital firms and the investment wings of big corporations are staffed with serial entrepreneurs or former technology executives who promise tutelage and a willingness to share their Rolodexes, few have what Google has: a deep bench of A-list technology talent that it loans to companies in its portfolio.

And for start-ups, that can be as important as a cash infusion.

For CustomMade, Google Ventures sent in one of its research partners, Michael Margolis, a developer who helped design Google’s e-mail service, Gmail. Margolis spent three days working at CustomMade’s Cambridge office on its 97 percent problem. Before its new site was launched, Margolis conducted user tests to tweak the site, based on potential customer responses.

“A traditional VC firm doesn’t have a guy like Michael,’’ Rosen said. “His whole job is flying around the country helping companies create a better user experience.’’