This is my dumping ground for quotes and other stuff relating to the wonderful world of digital & communications.
With a significant percentage of Topshop’s online sales already coming from mobile devices, Topshop created the app to make its entire product catalog easily accessible to mobile customers. In the first four weeks that it has been available, the app has seen more than 280,000 downloads… The app was designed to keep the Topshop brand identity at heart while making it easy for customers to stay up-to-date on what is new at Topshop, as the retailer changes several hundred items a week.
