1. Online, you play at being yourself. Apply that pressure of public performance to private, inconsequential actions – such as listening to songs in the comfort of your own room – and what happens, exactly?

    It’ll only get worse. Here’s what I am listening to on Spotify. This is the page of the book I am reading. I am currently watching the 43rd minute of a Will Ferrell movie. And I’m not telling you this stuff. The software is. I am a character in The Sims. Hover the cursor over my head and watch that stat feed scroll.

    You know how annoying it is when you’re sitting on the train with a magazine and the person sitting beside you starts reading over your shoulder? Welcome to every single moment of your future.